From www.latteluxury news.com
Nationally recognised travel brand, MyHoliday2, has broadened its offering by expanding into the B2B market, and diving deeper into the cruise sector, driven by industry demand.
Having collected the Australian Travel Industry Association’s gong for ‘Most Outstanding Online Travel Agency – Emerging’ category at the 2025 National Travel Industry Awards, the OTA has responded to heightened interest for it’s tailored product by making it accessible to the trade. MyHoliday2 says its B2B entry coincides with a “major new push” into the cruise segment, responding to growing demand from travel advisors, affiliates, and industry partners.
MyHoliday2 is now leveraging its award-winning platform to empower travel professionals with direct access to its curated land deals and booking technology.
“Our transition into B2B is a natural evolution,” said Gemma Giandomenico, Director of MyHoliday2.
“Following our recognition in 2025, we saw a significant increase in inbound requests from agencies and partners wanting to tap into our exclusive inventory and seamless booking experience.
Says MyHoliday2, the just launched B2B offering includes:
In parallel with its B2B launch, the Townsville-based company has expanded into the fast-growing cruise sector through a new partnership with Traveltek. The integration enables access to thousands of standalone cruise options across major global cruise lines, giving both consumers and trade partners the flexibility to enhance and customise travel packages.
MyHoliday2 offers a mix of cruise products to suit all budgets, from expeditions to Antarctica and the Galapagos, to river cruises, Europe sailings and the Northern Lights. The business – which was hand-picked as a member of Hurtigruten’s Nordic Alliance – offers luxury and high-end cruise brands such as Seabourn, Swan Hellenic and Cunard, alongside 5-star yachts in its Croatia packages.
By opening its platform to trade partners and introducing cruise capabilities, MyHoldiay2 aims to create mutually beneficial opportunities while maintaining the high standards that earned it national acclaim.
“Our goal is simple,” Giandomenico adds. “We want to make it easier for travel professionals to deliver exceptional holiday experiences to their clients—whether that’s a land-based package, a cruise, or a combination of both—backed by the same quality and value that defined our award-winning service.”
The B2B platform is now live, with onboarding available for travel agencies, affiliates, and other qualified partners. Interested parties can apply by completing a Travel Agent Registration online at www.myholiday2.com.au
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